A team of 12-year-olds is about to become one of Australia's most watched sports teams. But most of the country probably doesn't know it.
The winner of this week's Australian Little League Championship earns a spot at the Little League World Series in Williamsport, Pennsylvania. It's one of the biggest sporting events on the planet.
Let's compare to enhance this point.
Round 12 of the National Rugby League season (NRL) had an average viewership or 571,000 people per game. State of Origin had 3.755 million people tune in. The average NRL attendance this season is 20,922.
The average Little League World Series game viewership totals around 917,000. Last year's Championship game saw a peak of 5,496,000 viewers on ESPN. In 2024, 372,600 fans piled in the ballpark at Williamsport over 11 days - an average of of over 30,000 fans per day.
Yes, we understand that comparing the US sports market to the Australian sports market is unfair due the sheer size & scale.
But there's still something cool about saying the starting pitcher of the Aussie champion could play in front of more people on TV than Blues captain Isaah Yeo at the State of Origin.
Sunday night baseball on ESPN averages 1,719,000 viewer per game with the likes of Aaron Judge and Shohei Ohtani taking centre stage. The pointy end of the Little League tournament exceeds that figure by four million.
One team from this tournament will represent Australia at this year's event.
That's what's on the line for the twelve Australian teams who have qualified locally for Australian Little League Championships in Blacktown this June.
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